Cotton On is an Australian fashion and lifestyle brand excelling in cotton production for people of all ages, from casual to swimwear and home goods. Read Here.

Cotton On is the largest Australian, lifestyle and fashion brand with 1,500 stores in 18 countries. The brand is well-known on five continents and is outsourced to approximately 850 factories and suppliers worldwide.

The band centered around creating a suitable living around the daily requirement items. The products are all created with the most trending designs for all seasons fashionable and aesthetic creations in the wardrobes as well as other parts of the house.

Cotton On History:

In 1991, Nigel Austin established Cotton On in Geelong, Australia. It is Australia’s largest retailer. Cotton On is now a seven-brand parent company. The Cotton On group has grown its business across multiple clothing categories over the past three decades with a mission and vision to stand out. Additionally, the brand has now undertaken other productions.

In 2004 the brand included kids’ apparel in its catalog. In 2008, Rubi was a part of the group creating footwear and accessories. Typo is the latest addition to the brand with stationery products in Australia, Asia, New Zealand, the United States, and the UK.

Products:

Cotton On has a great selection of clothing for men and women, including denim, swimwear, activewear, sleepwear, Lingerie, fashion accessories, and footwear.

Cotton On has a large loyal audience for its swimwear collection, with the most comfortable material inclusive of all body types. Cotton On sticking to its mission of substantiality also offers a range of recyclable swimwear.

Statistics:

In 2022, Cotton On’s annual revenue is $32.6 million, representing a 62% year-over-year increase in revenue. Additionally, Cotton On has reduced its spending by 25% since last year.

Ad Campaigns:

The brand focuses 100% on its sustainability factor as a selling point. By promoting its 100% recycled materials and connection, it has established a customer market. In the fast fashion era, the band’s advertising campaigns demonstrate its active opposition to environmental degradation.

With the leisure ad campaigns, the brand showcases its clothing in a laid-back style. In recent times, Cotton On has utilized AI technology to develop a social media strategy and connect with customers.

Through the Affiliate Program, cotton saw a 25% increase in new customers to its database in 2022.

Missions:

In 2022, the brand’s 12-month mission, The Good, highlighted the positive impact its environmentally friendly actions have had. The Cotton On group focused on reducing any actions from their production that caused environmental harm in addition to educating the public about the negative effects of large-scale cloth production. In FY19, the brand cut its carbon emissions by 12 percent.

The company intends to use only recycled plastic in all of its packaging and other materials by 2025. Moreover, work is underway to achieve the goal of recycling all packaging worldwide by 2030. Other targets for the end of this decade include using 100% certified responsible viscose in products by 2023, continuing to support cotton that is sourced sustainably, washing all of our denim with water-reduced processes by 2023, and more.

Customer Benefits:

Across all of its 5 brands, Cotton On offers a unique reward package to its most devoted customers. customers earn one point for every dollar spent, which can be used to get coupons and discounts. For every 50 points earned, customers can get $5.

The customer receives birthday rewards, early access to sales, and member-only discounts with each membership subscription.